Iconic Designer Showhouse
Paradise Valley, AZ


March 2020 Iconic Life Magazine
Original Proofs Photography

The 2020 Iconic Haus, designed by local award-winning architect CP Drewitt, was inspired by the simple lines, graphic planes and right angles of Mexican architect, Luis Barragon, with added drama of light, shadow and bold saturated colors. Nineteen marquis designers were asked to create unique and functional spaces within the home. Our contribution was to design the main outdoor area, immediately visible through the expansive hall windows upon entering the home.

Modern style is an exercise in restraint requiring less visual clutter and more emphasis on key elements: shape, shadow, color, and scale. The outdoor living space is a stylish reflection of the architectural spirit of this home: a modern and minimalist space with accents of shapes and subtle color. The sculptural round swing is a fun spot for relaxation and is a contrasting shape to the straight, clean lines of the fireplace. Artful and dramatic works give personality to the space. The large-scale abstract art piece commissioned by local artist, Niki Woehler, contributes moody and beautifully layered colors with a canvas that is meant to BE the wall rather than just a piece hung ON a wall. With it's retro modern vibe and an elegant flair, we chose to use the STILL Collection from Brown Jordan to complete the furnishings for our outdoor living room.

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Before & After

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Concept Development